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Digital Marketing Strategies for Educational Institutions

13+ Proven Digital Marketing Strategies for Educational Institutions

In today’s digital age, educational institutions face a unique set of challenges in reaching and engaging their target audience. Crafting effective digital marketing strategies tailored to the specific needs of educational institutes is crucial for their success in attracting students, enhancing brand visibility, and staying ahead of the competition. In this guide let’s discuss each strategy which is applicable for educational institutions like yours.

Challenges faced by Educational Institutions in Digital Era:

  1. Limited visibility and reach in a crowded online space
  2. Difficulty in standing out among competitors
  3. Challenges in effectively communicating unique selling points to prospective students
  4. High cost per acquisition for student enrolments
  5. Adapting to rapidly evolving digital platforms and technologies

If you’re in the above list you can hire a digital marketing agency or go through our educational case study.

Basic Strategies to Grow Your B Schools

1. Get Found Online (SEO)

Implementing a robust SEO strategy is essential for improving the online visibility and search engine rankings of educational institutes. This involves:

  1. Keyword Research: Identify relevant keywords and phrases that prospective students are likely to use in their search queries.
  2. On-Page Optimization: Optimize website content, meta tags, and headings with targeted keywords to improve search engine visibility.
  3. Content Marketing: Create high-quality, informative content such as blog posts, articles, and guides to attract organic traffic and establish authority in the education niche.
  4. Local SEO: Optimize Google My Business listings and local directories to target students within specific geographic locations.
  5. Mobile Optimization: Ensure that the institute’s website is mobile-friendly to cater to the increasing number of users accessing information on smartphones and tablets.

Example:

A prime example of a successful digital marketing strategy for educational institutes is Harvard University’s approach to content marketing. Through their blog, podcasts, and social media channels, Harvard consistently delivers valuable and engaging content that resonates with prospective students, alumni, and the broader academic community.

With informative and shareable content, (from similar web insights) Harvard blog has been able to generate 64.33% traffic from search & 24.21% traffic directly to strengthen its brand presence and attract top talent from around the world.

“According to a study by HubSpot, educational institutions that prioritize blogging as part of their digital marketing strategy experience 67% more leads than those that do not.”

Tools Required:

  1. Keyword Research Tools: Google Keyword Planner, SEMrush, Ahrefs
  2. SEO Analysis Tools: Google Analytics, Google Search Console, Moz Pro
  3. Content Management Systems: WordPress, Joomla, Drupal

2. Use the Power of Social Media

  1. Platform Selection: Identify the social media platforms most relevant to your target audience, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  2. Content Strategy: Develop a content calendar with a mix of informative, entertaining, and interactive content tailored to the interests and preferences of prospective students. This may include campus tours, student testimonials, faculty spotlights, event promotions, and educational resources.
  3. Engagement and Community Building: Actively engage with followers by responding to comments and messages, hosting live Q&A sessions, and fostering a sense of community through user-generated content and hashtag campaigns.
  4. Paid Advertising: Utilize targeted paid advertising campaigns to reach specific demographics, promote events, and drive traffic to relevant landing pages.

Example:

An exemplary use of social media marketing in the education sector is the Massachusetts Institute of Technology (MIT). MIT’s social media channels feature a diverse range of content, including research highlights, student projects, campus events, and behind-the-scenes glimpses.

By showcasing their innovative spirit and academic excellence on platforms like Instagram; they have been sharing different types of posts to engage with the audience. Carousel posts tend to perform well because they receive a minimum of 2K- 5K+ likes while resonates the brand reputation.

 “According to a survey by the Pew Research Center, 81% of adults aged 18-29 use Instagram, making it an ideal platform for reaching younger demographics and prospective students.”

Tools Required:

  1. Social media management platforms: Hootsuite, Buffer, Sprout Social
  2. Content creation tools: Canva, Adobe Spark, Animoto

3. Send Personalized Emails

  1. Segmentation and Personalization: Divide your email list into segments based on factors such as demographics, interests, and stage in the enrolment journey. Personalize email content and subject lines to resonate with each segment, addressing their specific needs and interests.
  2. Engagement and Value-Added Content: Provide valuable and informative content in your emails, such as blog posts, articles, success stories, and resources related to academic programs, campus life, and career opportunities. Encourage engagement through interactive elements such as polls, surveys, and calls-to-action.
  3. Automated Workflows: Set up automated email workflows to nurture leads and guide prospective students through the enrolment process. This may include welcome emails, drip campaigns, event reminders, and post-registration follow-ups.

Example:

An exemplary use of email marketing in the education sector is the University of Pennsylvania’s Wharton School. Wharton’s email campaigns effectively combine personalized content with strategic messaging to engage prospective students and alumni. By delivering timely and relevant information about programs, events, and opportunities, Wharton maintains a strong connection with its audience and drives enrollment and participation in various initiatives.

“According to a report by Statista, the average open rate for emails in the education sector is 20.48%, while the click-through rate is 2.97%.”

Tools Required:

  1. Email marketing platforms: Mailchimp, Constant Contact, HubSpot
  2. Marketing automation tools: ActiveCampaign, Marketo, Pardot
  3. Analytics tools: Google Analytics, EmailAnalytics, HubSpot Analytics

4. Create Interesting Content

  1. Audience Research: Conduct thorough research to understand the needs, preferences, and pain points of your target audience, including prospective students, parents, alumni, and faculty. Use personas to segment your audience and tailor content accordingly.
  2. Content Planning and Calendar: Develop a content calendar outlining topics, formats, and distribution channels based on audience insights and marketing objectives. Consider a mix of educational resources, blog posts, videos, infographics, case studies, and user-generated content.

Example:

A prime example of effective content marketing in the education sector is Khan Academy. Through its extensive library of educational videos, articles, practice exercises, and interactive content, Khan Academy is able to generate monthly traffic of  50 M. The traffic sources are direct- 54.67% & search- 39.15% from Similar Web.

 According to the Semetrical, educational “content marketing generates three times as many leads as traditional outbound marketing, highlighting the effectiveness of providing valuable and informative content to attract and engage prospective students.”

5. Use Videos

  1. Audience Research: Conduct thorough research to understand the demographics, interests, and preferences of your target audience, including prospective students, parents, and alumni. Use insights to tailor video content and messaging accordingly.
  2. Content Planning and Storytelling: Develop a content strategy that aligns with your institution’s brand identity and marketing objectives. Focus on storytelling to create compelling narratives that resonate emotionally with viewers and communicate key messages effectively.
  3. Video Formats and Channels: Experiment with different video formats, such as campus tours, student testimonials, faculty interviews, event highlights, educational tutorials, and animated explainers. Utilize various distribution channels, including your website, social media platforms, YouTube, and email newsletters, to reach a wider audience.

Example:

An exemplary use of video marketing in the education sector is the University of California, Berkeley. Berkeley’s YouTube channel features a diverse range of video content, including lectures, campus tours, student profiles, and research highlights. Based on the below screenshot over 2.63M views received for 588 videos which shows content in the form of video plays a vital role in the digital world.

According to a report by HubSpot, 54% of consumers want to see more video content from brands and businesses they support.

Tools Required:

  1. Video production equipment: Cameras, microphones, lighting equipment, tripods
  2. Video editing software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve
  3. Animation software: Adobe After Effects, Blender, Toonly

Advanced Strategies to Generate Brand Awareness

6. Build a Good Online Reputation

  1. Online Reputation Monitoring: Utilize online reputation management tools to monitor brand mentions, reviews, and sentiment across various platforms, including social media, review sites, and forums. Set up alerts and notifications to stay informed about relevant conversations and feedback.
  2. Proactive Engagement: Actively engage with your audience by responding promptly to reviews, comments, and inquiries. Address concerns and negative feedback with transparency, empathy, and a willingness to resolve issues proactively.

Example:

An exemplary use of brand reputation management in the education sector is Stanford University. Stanford has built a strong online reputation through its consistent commitment to academic excellence, innovation, and community engagement. Stanford University not only launched an official site for the community but also created a positive impact in other community like reddit with an active members of 35K.

According to a study by BrightLocal, 98% of consumers read online reviews for local businesses, including educational institutions, before making a decision.

Tools Required:

Review management platforms: Yelp for Business, Google My Business

7. Run Ads Online(PPC)

  1. Keyword Research: Conduct thorough keyword research to identify relevant keywords and search terms related to your institution, academic programs, and target audience. Focus on long-tail keywords with lower competition and higher intent to attract qualified leads with PPC services.
  2. Ad Copy and Landing Pages: Craft compelling ad copy that highlights your institution’s unique selling points, academic offerings, and value propositions. Create dedicated landing pages optimized for conversions, with clear calls-to-action (CTAs) and relevant content that aligns with the ad messaging.

Example:

An exemplary use of PPC advertising in the education sector is the University of Southern California (USC). USC effectively utilizes Google Ads to promote its academic programs, campus events, and admissions information to prospective students.

Based on the below screenshot from Google Ads Transparency Center USC is targeting relevant keywords and leveraging ad extensions to showcase program highlights and benefits, which leads to drive website traffic and attract qualified leads for enrolment.

According to a study by WordStream, the average conversion rate for the education industry in Google Ads is 13.8%, compared to the overall average conversion rate of 3.75%. 

Tools Required:

  1. PPC advertising platforms: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
  2. Keyword research tools: Google Keyword Planner, SEMrush, Ahrefs
  3. Landing page builders: Unbounce, Instapage, Leadpages
  4. Analytics tools: Google Analytics, Google Tag Manager, Facebook Pixel

8. Show Eye-Catching Ads (Display Ads)

  1. Audience Targeting: Define your target audience based on demographics, interests, behaviors, and affinity categories relevant to prospective students. Utilize advanced targeting options such as contextual targeting, placement targeting, and audience targeting to reach users likely to be interested in your institution.
  2. Compelling Ad Creatives: Create visually appealing and engaging ad creatives that capture attention, communicate key messages, and reflect your institution’s brand identity and values. Incorporate high-quality images, compelling copy, and clear calls-to-action (CTAs) to encourage clicks and interaction.
  3. Ad Formats and Sizes: Experiment with different ad formats and sizes, including banners, skyscrapers, rectangles, and interstitials, to find the most effective combinations for your campaign objectives. Ensure that ad creatives are optimized for various device types and screen sizes for seamless display across platforms.

Example:

An exemplary use of display advertising is to retarget the website visitors or to create brand awareness. Let’s assume University of California, Los Angeles (UCLA) effectively utilizes display ads on the Google Display Network and other platforms to promote its academic programs, campus events, and research initiatives to a targeted audience of prospective students.

Based on the below screenshots from Google Ads Transparency Center the institution is trying to create awareness about the event which is going to happen as the ticket sale is live.

According to a study by eMarketer, display advertising accounts for over 50% of total digital ad spending worldwide, highlighting its importance and effectiveness in reaching and engaging audiences across the web.

Tools Required:

  1. Display advertising platforms: Google Display Network, Bing Ads, Facebook Ads, LinkedIn Ads
  2. Ad creative tools: Adobe Creative Cloud, Canva, PicMonkey
  3. Analytics tools: Google Analytics, Google Tag Manager, Facebook Pixel

9. Track Your Results with Tools

  1. Comprehensive Tracking Setup: Implement a comprehensive tracking setup using tools such as Google Analytics, Google Tag Manager, and conversion tracking pixels to capture relevant data points across website interactions, ad clicks, form submissions, and other conversion actions.
  2. Goal Setting and KPIs: Define clear goals and key performance indicators (KPIs) aligned with marketing objectives, such as lead generation, website traffic, engagement metrics, and conversion rates. Establish benchmarks and targets for each KPI to measure progress and success.
  3. Continuous Optimization and Testing: Implement a culture of continuous optimization and testing to iterate and improve marketing strategies based on data-driven insights. Test different variables such as ad creatives, messaging, targeting criteria, and landing page elements to identify winning combinations and maximize results.

Example:

An exemplary use of advanced analysis and tracking in the education sector is New York University (NYU). NYU utilizes Google Analytics and custom tracking parameters to monitor website traffic, engagement, and conversion metrics across various channels and campaigns. By analyzing data on audience demographics, behavior flow, and conversion paths, NYU gains insights into the effectiveness of marketing efforts and makes informed decisions to optimize campaigns and allocate resources effectively.

Tools Required:

  1. Analytics platforms: Google Analytics, Adobe Analytics, Mixpanel
  2. Tag management platforms: Google Tag Manager, Tealium, Segment
  3. Data visualization tools: Tableau, Google Data Studio, Microsoft Power BI
  4. Competitive intelligence tools: SEMrush, SimilarWeb, SpyFu

According to a study by McKinsey & Company, companies that leverage advanced analytics are more than twice as likely to outperform their competitors in terms of revenue growth and profitability.

10. Share Success Stories of Students

  1. Identifying Success Stories: Actively seek out success stories from students, alumni, faculty, and staff through surveys, interviews, testimonials, and alumni networks. Look for stories that exemplify academic achievements, career successes, community contributions, and personal growth.
  2. Storytelling and Narrative: Craft compelling narratives that highlight the journey, challenges, triumphs, and impact of each success story. Focus on authenticity, emotion, and relatability to resonate with the target audience and evoke empathy and inspiration.
  3. Multimedia Content Creation: Create multimedia content formats such as articles, videos, podcasts, infographics, and social media posts to showcase success stories across various channels and platforms. Tailor content formats to the preferences and behaviors of the target audience for maximum engagement.

Example:

An exemplary use of success stories in the education sector is Harvard University. Harvard’s website features a dedicated section called “Harvard Stories” where they showcase diverse success stories of students, alumni, faculty, and staff. Through articles, videos, and testimonials, Harvard highlights the achievements, experiences, and impact of individuals who have been part of the Harvard community, reinforcing its reputation as a prestigious institution of higher learning.

 Tools Required:

  1. Content creation tools: Adobe Creative Cloud, Canva, Animoto
  2. Video production tools: Adobe Premiere Pro, Final Cut Pro, iMovie
  3. Social media management platforms: Hootsuite, Buffer, Sprout Social
  4. Analytics tools: Google Analytics, social media analytics, email marketing analytics

According to a survey by Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. Success stories serve as authentic and relatable testimonials that can influence prospective students’ decision-making process and build trust and credibility with stakeholders.

11. Partner with Educational Influencers

  1. Audience Research: Identify influencers whose audience demographics, interests, and values align with those of your target audience. Look for influencers who have a genuine connection with their followers and a track record of producing authentic and engaging content.
  2. Content Collaboration: Work with influencers to co-create content that resonates with their audience while authentically incorporating your institution’s messaging and brand identity. Provide influencers with relevant information, resources, and talking points to ensure consistency and accuracy in messaging.

Example:

An exemplary use of influencer marketing in the education sector is the University of Michigan. The university partnered with YouTuber and education influencer Tyler Oakley to promote its academic programs, campus culture, and student life to a younger demographic. Through sponsored videos, social media posts, and campus visits, Tyler Oakley showcased his authentic experiences at the University of Michigan, generating excitement and interest among his followers and driving engagement and inquiries to the university’s admissions office.

Tools Required:

  1. Influencer discovery platforms: Traackr, AspireIQ, Upfluence
  2. Social media monitoring tools: Hootsuite, Sprout Social, Brandwatch
  3. Analytics tools: Google Analytics, social media analytics, influencer marketing platforms

According to a survey by Influencer Marketing Hub, businesses earn an average of $5.20 for every $1 spent on influencer marketing, demonstrating the high ROI potential of influencer partnerships. 

12. Use Short Videos

  1. Content Planning: Identify key messages, themes, and topics that align with your institution’s brand identity, values, and marketing objectives. Brainstorm ideas for short videos that address common questions, showcase campus life, highlight academic programs, and feature student success stories.
  2. Storyboarding and Scripting: Develop concise and compelling scripts or outlines for each video, focusing on clear storytelling, engaging visuals, and a strong call-to-action (CTA). Consider incorporating storytelling techniques, humor, and emotion to resonate with viewers and evoke a response.
  3. Optimization for Mobile: Optimize videos for mobile viewing by formatting them in vertical or square aspect ratios, optimizing file sizes for faster loading times, and adding captions or subtitles for accessibility. Consider platform-specific features and guidelines when publishing videos on social media platforms such as Instagram and Snapchat.

Example:

An exemplary use of short videos in educational marketing is the University of California, Berkeley’s “Berkeley Time” series on social media. Berkeley’s short videos feature quick, informative snippets about campus life, academic programs, student resources, and community events. By delivering bite-sized content that is engaging, informative, and visually appealing, Berkeley effectively captures the attention of prospective students and fosters interest in campus life and opportunities.

According to a survey by HubSpot, 54% of consumers want to see more video content from brands and businesses they support.

13. Optimize for Featured Snippets

  1. Keyword Research: Conduct comprehensive keyword research to identify relevant long-tail keywords and question-based queries related to your educational institution, academic programs, and niche topics. Focus on informational queries that are likely to trigger featured snippets, such as “how-to” guides, definitions, and step-by-step instructions.
  2. Content Optimization: Create high-quality, informative content that directly addresses user queries and provides valuable insights and information. Structure content in a clear and organized format, using headings, bullet points, and numbered lists to break down complex topics and make information easily digestible.
  3. Answering User Queries: Anticipate and answer common user queries and questions related to your educational institution, programs, and industry. Provide clear and concise answers that directly address the query while offering additional context or insights to provide value to the user.

Example:

An exemplary use of optimizing for featured snippets in educational marketing is Khan Academy. Khan Academy frequently appears in featured snippets for educational queries related to math, science, history, and other academic subjects. By providing clear and concise explanations and solutions to common questions and problems, Khan Academy has established itself as a trusted source of educational content and drives organic traffic to its website through featured snippets.

Tools Required:

  1. Keyword research tools: Google Keyword Planner, SEMrush, Ahrefs
  2. SEO analysis tools: Google Search Console, Moz, SEMrush
  3. Schema markup generators: Google’s Structured Data Markup Helper, Schema.org
  4. Content optimization tools: Yoast SEO, SurferSEO, Clearscope

According to a study by Ahrefs, featured snippets receive approximately 8.6% of all clicks, even when appearing below the top organic result.

14. Maximize Results with Lookalike Audience Targeting

  1. Lookalike Audience Creation: Utilize advertising platforms such as Facebook Ads, Google Ads, and LinkedIn Ads to create lookalike audiences based on your existing customer data or website visitors. Specify the source audience and desired similarity level to generate a new audience segment that closely resembles your ideal audience profile.
  2. Customized Messaging: Tailor ad creative, messaging, and offers to resonate with the interests, needs, and preferences of your lookalike audience segments. Highlight key value propositions, academic programs, campus amenities, and unique selling points that are likely to appeal to the target audience.

Example:

An exemplary use of lookalike audience targeting in educational marketing is Arizona State University (ASU). ASU utilizes Facebook Ads to create lookalike audiences based on their existing student and alumni data.

Tools Required:

  1. Advertising platforms: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager
  2. Audience segmentation tools: Customer relationship management (CRM) software, Google Analytics, marketing automation platforms
  3. A/B testing tools: Google Optimize, Facebook Split Testing, Optimizely
  4. Analytics and reporting tools: Google Analytics, Facebook Analytics, marketing attribution platforms

According to a study by Facebook, advertisers using lookalike audience targeting experienced a 73% increase in return on ad spend compared to those using traditional targeting methods.

15. Use Chatbots to Help Students/Parents

  1. Chatbot Development: Build or deploy a chatbot solution that is capable of handling a wide range of inquiries and interactions, using natural language processing (NLP) and machine learning algorithms to understand and respond to user queries effectively. Customize chatbot responses and workflows to align with institutional branding and communication guidelines.
  2. Multichannel Integration: Integrate chatbots across various digital channels and platforms frequented by your target audience, including websites, social media, messaging apps, email, and mobile apps. Provide seamless transitions between channels and ensure consistent messaging and user experience.

Example:

An exemplary use of chatbot integration in educational marketing is the University of California, Los Angeles (UCLA). UCLA deployed a chatbot named “BruinBot” on its website and Facebook Messenger to assist prospective students with admissions inquiries, program information, campus tours, and financial aid guidance. By providing personalized assistance and answering FAQs in real-time, BruinBot has improved user engagement, streamlined communication processes, and enhanced the overall user experience for prospective students.

Tools Required:

  1. Chatbot development platforms: Dialogflow, IBM Watson Assistant, Microsoft Bot Framework
  2. CRM systems: Salesforce, HubSpot, Zoho CRM
  3. Integration tools: Zapier, Integromat, Microsoft Power Automate
  4. Analytics and reporting tools: Google Analytics, Chatbot analytics platforms, CRM analytics

According to a study by Grand View Research, the global chatbot market size is expected to reach $1.25 billion by 2025, driven by the increasing adoption of AI-powered chatbots across various industries, including education.

16. Build Connections with Live Streaming

  1. Content Planning and Strategy: Identify key topics, events, and initiatives that lend themselves well to live streaming, such as campus tours, admissions events, faculty interviews, student panels, and virtual open houses. Develop a content calendar and strategy that aligns with marketing objectives, target audience interests, and industry trends.
  2. Platform Selection: Choose the right live streaming platform(s) based on audience demographics, platform features, and technical requirements. Consider platforms such as YouTube Live, Facebook Live, Instagram Live, Twitch, and LinkedIn Live, depending on your target audience and content goals.

Example:

An exemplary use of live streaming in educational marketing is Stanford University’s “Stanford LIVE” series on YouTube. Stanford regularly hosts live streaming events featuring faculty lectures, student performances, campus tours, and alumni discussions.

Tools Required:

  1. Live streaming platforms: YouTube Live, Facebook Live, Instagram Live, Twitch, LinkedIn Live
  2. Video production equipment: Cameras, microphones, lighting equipment, streaming software
  3. Social media management tools: Hootsuite, Buffer, Sprout Social
  4. Analytics and reporting tools: Google Analytics, social media analytics, live streaming analytics platforms

Other Strategies to Boost Leads for Any Educational Institutes

17. Use AI to Create Content

  1. Content Ideation and Topic Generation: Use AI-powered content generation tools to brainstorm ideas, identify trending topics, and uncover insights based on audience interests and search trends. Leverage natural language processing (NLP) algorithms to analyze data from sources such as social media, forums, and search engines to inform content strategy.
  2. Automated Content Creation: Implement AI-driven content creation platforms and tools to automate the generation of written content, including articles, blog posts, social media updates, and email newsletters. Utilize technologies such as natural language generation (NLG) to produce human-like text based on predefined parameters and templates.

Example:

An exemplary use of AI for content creation in educational marketing is Coursera’s personalized course recommendations. Coursera utilizes AI algorithms to analyze user behavior, preferences, and learning patterns to recommend relevant courses and educational resources tailored to individual needs and interests.

Tools Required:

  1. AI-powered content generation platforms: GPT-3-based models, OpenAI’s Codex, Writesonic
  2. Content optimization tools: SurferSEO, Clearscope, MarketMuse
  3. Personalization platforms: Adobe Target, Dynamic Yield, Evergage
  4. Multimedia content creation tools: Lumen5, Canva, Wave.video
  5. Editing and proofreading tools: Grammarly, Hemingway Editor, ProWritingAid
  6. Analytics platforms: Google Analytics, IBM Watson Analytics, Sprout Social

According to a study by Capgemini, 80% of organizations using AI-powered personalization see an increase in sales of at least 10%. 

18. Guide People with Personalized Calls to Action (CTAs)

  1. CTA Personalization: Tailor CTAs to each audience segment by addressing their specific needs, pain points, and motivations. Use dynamic content insertion and conditional logic to customize CTAs based on user data, browsing history, and interactions with your website and marketing channels.
  2. Relevance and Context: Ensure that CTAs are relevant and contextually appropriate based on the content and context of each touchpoint. Align CTAs with the content of web pages, blog posts, email newsletters, social media posts, and advertising campaigns to provide a seamless and coherent user experience

Example:

An exemplary use of personalized CTAs in educational marketing is Harvard University’s admissions website. Harvard utilizes personalized CTAs throughout its website to guide visitors through the admissions process based on their stage of the journey. For example, visitors who are exploring academic programs may see CTAs prompting them to download program brochures or schedule informational sessions, while those who have already expressed interest may be encouraged to apply or sign up for campus tours.

Tools Required:

  1. Marketing automation platforms: HubSpot, Marketo, Pardot
  2. CRM systems: Salesforce, Zoho CRM, Microsoft Dynamics 365
  3. Personalization platforms: Evergage, Dynamic Yield, Adobe Target
  4. A/B testing tools: Google Optimize, Optimizely, VWO
  5. Analytics and reporting tools: Google Analytics, Adobe Analytics, Mixpanel

According to a study by HubSpot, personalized CTAs perform 202% better than generic CTAs. 

19. Integrate CRM to scale & follow-up the leads

  1. Lead Capture and Integration: Capture leads from various sources, such as website forms, landing pages, event registrations, and social media campaigns, and integrate them seamlessly into the CRM system. Utilize integration tools and APIs to synchronize lead data between CRM and other marketing platforms and databases.
  2. Lead Scoring and Segmentation: Develop lead scoring models and segmentation criteria to prioritize leads based on their level of interest, engagement, and fit with your institution. Assign lead scores based on demographic data, behavioral signals, and engagement metrics to identify high-potential prospects for targeted outreach.
  3. Automated Workflows and Follow-Up: Create automated workflows and sequences to streamline follow-up tasks and communications with leads. Use CRM automation features to send personalized email sequences, schedule follow-up calls, and assign tasks to admissions counselors based on lead status and priority.

Example:

An exemplary use of CRM integration in educational marketing is the University of Southern California (USC). USC utilizes Salesforce CRM to manage leads across multiple touchpoints, including website inquiries, event registrations, and digital campaigns. By integrating CRM data with marketing automation tools, USC streamlines lead management processes, automates follow-up tasks, and delivers personalized communications to prospective students, ultimately driving enrollment and retention.

According to a study by Nucleus Research, CRM systems deliver an average return of $8.71 for every dollar spent. 

20. Hire a Digital Marketing Agency

Partner with Digital Opulent, a team of experts who understand your business goals and leverage proven digital marketing strategies to maximize ROI and drive sustainable growth.

  1. Gain access to expert SEO, paid ads, and content marketing services.
  2. Ensures better brand visibility and higher lead conversion rates.
  3. Saves time and effort while achieving better ROI.
  4. Helps navigate the competitive landscape effectively.

Conclusion

And there you have it – a personalized roadmap to digital marketing success for your educational institution. By implementing these strategies, you’ll not only enhance your online presence but also forge deeper connections with your audience, drive enrolment, and achieve your marketing goals. So, are you ready to embark on this journey together? Let’s make your institution’s digital dreams a reality!