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    What is LinkedIn Marketing?

    This is a type of digital marketing which is a planned way of network cycling expansion. It helps in lead generation, enhancing brand awareness, maintaining partnerships, sharing content and driving website traffic. Using LinkedIn for business expansion and marketing provides access to numerous beneficial qualities such as customised analytics of LinkedIn, brand building, connections and others.

    Why does your business need LinkedIn Marketing Services?

    LinkedIn B2B marketing is perfect for larger firms who want to promote their brands by reaching out to professionals focussed ad campaigns. There are various targeting options on the LinkedIn platform so, any business with a specific audience in mind can go for LinkedIn marketing campaigns.

    Why does your business need LinkedIn Marketing Services?

    LinkedIn B2B marketing is perfect for larger firms who want to promote their brands by reaching out to professionals focussed ad campaigns. There are various targeting options on the LinkedIn platform so, any business with a specific audience in mind can go for LinkedIn marketing campaigns.

    Our strategy towards building your LinkedIn Marketing Digital Opulent uses the following strategy for LinkedIn Marketing:

    Select Your Objective

    Before starting the campaign know the objective of it.

    Build Target Audience

    Selecting the right audience may be crucial. But, based on the assumptions/ past data create the list.

    Select The Ad Format

    Depending on the campaign objective you can select various formats.

    Step 4

    Go for live streams sometimes.

    Step 5

    Use the newsletter for further engagement.

    Step 6

    Invite people for following your LinkedIn page.

    Step 7

    Posts are done with images and videos.

    Step 8

    Testing various types of ads and targeting options..

    We look forward to doing great things with you anywhere in the world.

    Statistics related to LinkedIn Marketing Some interesting facts related to LinkedIn marketing are as follows:


    LinkedIn ads can reach 14.6% of the world’s population.


    Ad exposure on LinkedIn resulted in a 33% increase in purchase intent for brands.


    According to 77% of content marketers, the best organic results are produced by LinkedIn marketing and 79% of them say LinkedIn ads produce the best results.

    Why DigitalOpulent for LinkedIn Marketing Services? LinkedIn marketing services are crucial for the success of the business by creating brand awareness, boosting website traffic, generating quality leads and much more.

    Here are the reasons to opt for Digital Opulent’s LinkedIn marketing services:

    1. We have a team of experts with vast experience.
    2. Our strategies are aimed at promoting clients’ brands on LinkedIn with clearly set goals and tactics.
    3. We review the results and modify the marketing strategies so they are well-aligned with the pre-set goals.

    Other Social Media Marketing Services Besides Facebook marketing, the additional services offered by Digital Opulent include:

    Facebook ads

    These are used by agencies as well as small businesses for effectively boosting their posts. The majority of the budget is spent on the ad posts and a small amount on boosting these posts.

    Instagram Ads

    These are posts for which business firms make payments for serving their target Instagram users. Such ads generally appear in the Stories, Feeds of users, and Explore sections.

    Retargeting ads

    These are specific ads shown to users who had previously visited a website but left without making any purchase. The main intention of such ads is to remind the users about the brand and keep it at the top of their minds when they are searching for something similar.

    Twitter Ads

    These are the ads that complement the organic content strategy. The promoted or paid content created in the campaigns will appear as Promoted or Follower ads. All these will be exposed to a wide group of audience for better visibility.

    Quora Ads

    Quora is another great advertising platform that is suitable for reaching out to customers who are searching for some product or service. Cost per click is the model on which Quora ads are based and powered by real-time auctions. Once the targeting is set, advertisers can set their CPC bid and adjust it based on performance.

    Pinterest Ads

    These are also known as Promoted pins which are based on the interests of users, their past activity, and actions on a website. It acts as a part of retargeting ads too.

    Common FAQs about LinkedIn Marketing

    LinkedIn marketing is a digital marketing technique that involves targeting people in your network and creating more links from it.

    LinkedIn can be used for marketing a business by posting regularly on personal as well as company pages, engaging with the content shared by other people of the same industry, joining relevant groups on LinkedIn, sharing relevant content about the industry besides one’s own company and use videos for boosting engagement in the posts.

    LinkedIn marketing solutions help advertisers to choose certain characteristics for reaching the ideal audience. Ads on the LinkedIn platform are quite targeted so the target audience finds them relevant and useful.

    Using LinkedIn for marketing helps you join groups and a network of eminent personalities and influencers so that more leads can be generated for the business in the B2B domain.

    B2B LinkedIn marketing involves:

    • Enhancing business LinkedIn profile.
    • Creating an informative page for the firm.
    • Page performance optimisation.
      Audience identification.
    • Creation of useful content, including video format.
    • Use the LinkedIn community features to the fullest.
    • Fix a posting schedule.

    Here are the steps to create/run ads on LinkedIn:

    • Set an objective which matters the most. It can be related to awareness, consideration or conversion.
    • Chose to target criteria and LinkedIn ad format/Set the budget, schedule and ad creative.

    You will need at least Rs. 100 for CPC or CPM bids for LinkedIn ads and the minimum budget allocated by LinkedIn per day is Rs. 500.

    3-4% CTR is considered to be good for LinkedIn ads.

    LinkedIn ads work by choosing an objective, selecting the targeting criteria, picking an ad format such as sponsored ads, dynamic, text or message ads; setting a budget, and measuring the success of the ad.

    Let's Get Started Looking for LinkedIn marketing solutions for your business? Contact Digital Opulent for getting the best LinkedIn marketing services from our team of experts.

    We help businesses by:

    Understanding what works for your business

    We do this by reviewing your channels for digital marketing and concluding on the areas that require improvement.

    Strategy to help your business grow:

    Our strategies include approaches for scaling your marketing by linking with the business goals.

    Projecting the ROI:

    We can project the expected results, the investments needed and the KPIs for reaching the goals, so you have a clear idea of the growth pathway.

    Stats That Define Digital Opulent Let The Number Speaks For Themselves

    1.8 Billion Billion Impressions since we started 3 Years ago

    900K Conversions across SEO, PPC & Social for our clients

    6.2 Average ROAS across our 100+ Global Clients on SEO, PPC & Social