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    What are Google Shopping Ads?

    Google shopping ads is an advertisement that shows details about the products sold by an online business. The product information needs to be set up in Google Merchant Centre and the campaigns are created for using the Google Shopping ads.

    There are various benefits of Google shopping ads for a business. This includes better product visibility to customers, improved ROI, wider reach for the ads, and getting more qualified leads.

    How are Google Shopping Ads suitable for your business growth?

    Google Shopping Ads play a significant role in the growth of a business as they have a better click-through rate for the products. High CTR implies lower ad costs, ensuring better traffic with the same expenses. Google smart shopping ads are used for ensuring the information visible to the users perfectly suits their requirements through their intelligent placement across different Google surfaces by a wise selection of bidding strategies.

    Our strategy is to grow your sales through shopping ads Digital Opulent uses the following strategies for enhancing sales through Google shopping ads:


    Researching about the target audience and learning how they find the online store, with the help of analytics..

    Specify USP

    Specifying the USP of products.

    Promise Great Support

    Ensuring a simplified customer experience and focusing on better customer service.

    Pick Right Platform

    Using the right eCommerce platform, adding a chat feature on the website and making the checkout process simpler.

    Take Care of SEO

    Implementing SEO strategies during content creation.

    Gain Positive Feedback

    Adding testimonials and reviews on product pages

    We look forward to doing great things with you anywhere in the world.

    Statistics related to online shopping Some interesting statistics on online shopping are as follows:


    75% of people shop online at least one time a month.


    63% of shopping journeys usually begin online.


    43% of shoppers tend to buy a product after retargeting the website visitors.

    Why DigitalOpulent for Google Shopping Ads Optimization Services? Google Shopping ads optimisation services result in better conversion rates compared to ads with just texts. Hence they play a major role in improving the ROI.

    Here are the reasons to use Digital Opulent’s Google Ads optimisation services:

    1. Our team of experts have a wide portfolio of serving clients from various industries. So, they are capable and reliable enough to help you meet your business goals.
    2. Our affordable cost of Google shopping ads, makes it easy for firms to avail our services. We are flexible enough to ensure that the service quality is still ensured.
    3. We thoroughly understand the client’s requirements and the target market for providing services that can meet their expectations.
    4. Through Google shopping ads monitoring, we change our strategies to ensure better performance of ads, and to improve ROI.

    Other SEO Services Besides the Google shopping ads optimization, here are the additional services offered by Digital Opulent:

    eCommerce Marketing

    eCommerce marketing deals with monetary and data transactions done through the internet. Some of its examples include online auctions, online shopping, selling digital products, and others.

    YouTube Marketing

    It deals with promoting the business and related products on YouTube by uploading relevant videos and ads that users will find useful.

    Amazon Advertising

    Amazon advertising is a service which is like Google’s pay-per-click ads in which sellers pay just when the user clicks on an ad, no matter whether they buy it or not.

    Retargeting Ads

    These ads are meant for letting the business show targeted ads to users who had earlier visited the website but didn’t make any purchase decision.

    Remarketing Ads

    Remarketing ads are meant for advertising to people who had visited the website earlier and were added to the CRM database. They are shown relevant tailored ads when they search for a product again on Google.

    Common FAQs about Google Shopping Ads

    These are the ads which feature elaborated information regarding the specific products which are being sold. You need to set up the product information in Google Merchant Centre and create shopping campaigns for creating such ads.

    For optimising the Google shopping ads, the following tactics can be used:

    • Optimising product feed or campaign structure.
    • Categorisation of the products into ad groups.
    • Finding the winners and losers and eliminating the unprofitable products.
    • Adding negative keywords, and subdividing them.
    • Adjusting the bids
      Using A/B testing
      Avoiding any kind of drastic changes.
    • Conducting a performance max campaign.

    Here are the steps for setting up Google shopping ads:
    1. Log in to the Google ads account and click Campaigns on the page menu’s left. Here you will find the plus button, click it and select New Campaign.
    2. Choose the campaign objecting and Shopping as the campaign type.
    3. Choose the Merchant centre account which has products that need to be advertised.
    4. Select the feeds containing the specific products
    and set the advertising preferences before clicking save and continue.
    5. Now, the first ad group can be created by entering some information. The ad group will have individual product ads that are automatically created using the Merchant Centre account. Then click save.
    6. Now you will reach the products groups page where you can find the “All products” group containing all items in the campaign. You can use subdivision for creating more product groups for making the bidding more specific.

    Shopping campaigns are used for product promotions by providing detailed information to the users about the products even before they click on the ads. Retail-centric reporting tools are used to track product performance over time. This is how Google shopping ads work.

    Google shopping ads are not running or get low traffic because of multiple reasons such as account issues, problems in merchant centre account, date range and the start, end date of campaigns, targeting overlaps with different ad groups or campaigns or other accounts, setting up local inventory ads, scheduling ad setup, expired data feed, narrow targeting, and auction dynamics among others.

    People see shopping ads which are relevant based on their previous search queries. They see similar products with their image, price and related information. In case the user like the product, they will click on the ad. That is how it can be determined what people are searching for on Google shopping ads.

    A smart shopping ad campaign extracts the product data from a feed and uses them for creating shopping ads that specifically suit the customers. Such ads are intelligently placed across various Google surfaces through the use of chosen bidding strategies.

    Let's Get Started Looking for a Google shopping ads agency to optimise, and monitor the product performance to ensure that the business remains profitable? Contact Digital Opulent today to get the best services and take your eCommerce business to a new level..

    We help businesses by:

    Understanding what works for your business

    We do this by reviewing your channels for digital marketing and concluding on the areas that require improvement.

    Strategy to help your business grow:

    Our strategies include approaches for scaling your marketing by linking with the business goals.

    Projecting the ROI:

    We can project the expected results, the investments needed and the KPIs for reaching the goals, so you have a clear idea of the growth pathway.

    Stats That Define Digital Opulent Let The Number Speaks For Themselves

    1.8 Billion Billion Impressions since we started 3 Years ago

    900K Conversions across SEO, PPC & Social for our clients

    6.2 Average ROAS across our 100+ Global Clients on SEO, PPC & Social