Want to manifest your passion for establishing a strong digital presence for your business and create a lasting impression about the brand in the minds of the customers?
What is Website Redesign?
A website is meant to be the face of a business as it tells about the products, services, and pricing. It not just attracts prospects but answers any query they have about the firm, by having all the details. All of these help in successfully converting the prospects into leads.
In this process, the performance of the site is measured over time, to make the changes for continuing the conversion of visitors. This is known as website redesigning and might also focus on a specific problem to prevent high bounce rates or shoppers from abandoning their carts.
Why Your Website Need to be Redesigned?
There can be various reasons for redesigning a website, based on the marketing goals of firms. Here are some common reasons for redesigning:
- Rebranding
The website for an online business should have a consistent look and feel with functional features like consistent navigation menus, for a better user experience. When the sites have many authors and merged with microsites over time can lead to design inconsistencies that can frustrate the website visitors. Hence, redesigning is needed to resolve the inconsistencies. - Enhance website traffic
After designing a website, it has to be optimised for search to drive better traffic. Blogging with the right SEO strategy, linking blogs to relevant posts and pages, can lead to 434% more chances of better ranking on search engines. This requires SEO website redesign. - Converting visitors to leads
Redesigning a website around a clear conversion strategy is important when there is already a lot of traffic. The visitors should be able to know about your business by visiting your website. There has to be a clear call to action so they take the next step to become a customer rather than just checking the website and going away. - Make websites more functional
Websites need to be user-friendly. With the increase in website traffic, it is important to meet the visitor’s expectations by adding features like live chat, multilingual content, and others. - Optimizing website for mobile users
58% of the organic search engine visitors in 2019 were from mobile devices and this keeps on increasing with time because mobile devices can be conveniently used anywhere.Hence, redesigning the website to optimize it for desktop as well as mobile devices is crucial to get more leads who convert.
Why Does Your Website Need to be Redesigned?
There can be various reasons for redesigning a website, based on the marketing goals of firms. Here are some common reasons for redesigning:
- Rebranding
The website for an online business should have a consistent look and feel with functional features like consistent navigation menus, for a better user experience. When the sites have many authors and merged with microsites over time can lead to design inconsistencies that can frustrate the website visitors. Hence, redesigning is needed to resolve the inconsistencies. - Enhance website traffic
After designing a website, it has to be optimised for search to drive better traffic. Blogging with the right SEO strategy, linking blogs to relevant posts and pages, can lead to 434% more chances of better ranking on search engines. This requires SEO website redesign. - Converting visitors to leads
Redesigning a website around a clear conversion strategy is important when there is already a lot of traffic. The visitors should be able to know about your business by visiting your website. There has to be a clear call to action so they take the next step to become a customer rather than just checking the website and going away. - Make websites more functional
Websites need to be user-friendly. With the increase in website traffic, it is important to meet the visitor’s expectations by adding features like live chat, multilingual content, and others. - Optimizing website for mobile users
58% of the organic search engine visitors in 2019 were from mobile devices and this keeps on increasing with time because mobile devices can be conveniently used anywhere.Hence, redesigning the website to optimize it for desktop as well as mobile devices is crucial to get more leads who convert.
Our approach toward Redesigning Your Website
Prepare a plan
Set a goal based on what is needed, so accordingly, the redesign plan and strategy can be made.
Select a latest design
Develop a user-centric design to meet the expectations of users and avoid losing traffic to the website.
Set a simple UI
Set a simple UI which can direct the users to accomplish their tasks on a website, resulting in micro conversions. Website redesign UX might also be done based on the requirement.
Our approach toward Redesigning Your Website
Prepare a plan
Set a goal based on what is needed, so accordingly, the redesign plan and strategy can be made.
Select a latest design
Develop a user-centric design to meet the expectations of users and avoid losing traffic to the website.
Set a simple UI
Set a simple UI which can direct the users to accomplish their tasks on a website, resulting in micro conversions. Website redesign UX might also be done based on the requirement.
Architecture
Redesign the information architecture for a better understanding of the users.
Revamp the content
Focus on the content by ensuring that they are relevant based on what the target consumers are looking for.
Set a simple UI
Set a simple UI which can direct the users to accomplish their tasks on a website, resulting in micro conversions. Website redesign UX might also be done based on the requirement.
Architecture
Redesign the information architecture for a better understanding of the users.
Revamp the content
Focus on the content by ensuring that they are relevant based on what the target consumers are looking for.
Publish the website
Ensuring that the website layout is resourceful and available to save the customers' time.
We look forward to doing great things with you anywhere in the world.
Statistics related to Website Redesign Some statistics that show the importance and need for hiring a website redesign company are as follows:
Low conversion rate is the major reason for redesigning a website as per 80.8% of web designers (GoodFirms, 2021).
It takes about a week to see results after website redesign as per more than 40% of marketers(Databox, 2022).
Slow loading of the website causes most visitors to leave a website, as per 88.5% of the web designers (GoodFirms, 2021).
Why Our Specialists for Website Redesigning Services?
Website redesign can play a major role in boosting your website traffic and enhancing your ROI by converting visitors to leads.
Here are some reasons why to choose Digital Opulent for website redesign services.
- Performs a comprehensive website audit on the current content strategy and information architecture.
- Understands the target audience, their background, behavior and demographics through proper research
- Redesigning strategies are built around user experience for better optimization.
- A team of experts handling multiple websites and redesigning projects for companies from different industries.
Other Web Designing Services
eCommerce Design
It involves the creation of an online store for the business to sell products or services to the target shoppers, digitally. For this, proper planning, conceptualisation and arrangement of content are done so that the products can be effectively displayed on the internet.
Landing Page Design
Designing a landing page involves creating an enticing site page for the target audience and the website visitors so that they are encouraged to convert to customers.
WordPress Design
Developing a Shopify e-commerce store involves discovery and planning of the online store, setting the theme, integrating potential sales channels through API, e-commerce testing, launching the website and providing support and maintenance.
FAQs Related to Website Redesign
Website redesigning varies and depends on the specific marketing goals. The common causes include rebranding the website, increasing traffic, more lead generation, and adding functionality for user experience enhancement.
Redesigning a website includes the following steps:
Old website analysis to identify the priorities.
Defining the target audience.
Check what is working for the current website to create a list of required changes.
Setting new goals.
Begin building the website redesign plan.
Generally, website redesigning should be done once in 2-3 years to keep up with the changes in the digital world.
Website redesign prices for a single website can be between $3,000 to $65,000. (WebFX, 2022)
Here are the steps to redesign the web pages without losing SEO:
i. Take the web page inventory using a crawler, sitemap, Google’s index for the website, and Google Search console.
ii. Apply the redesign on a test site.
iii. Audit the new website.
iv. Set up a 301 redirect to forward an old URL to a new URL, so that the search engines know that this would be a permanent change. This will maintain website functionality as well as the previous link-building investment.
v. Activate the redesigned website.
vi. Robot.txt and meta robots need to be verified.
vii. Set up the Google search console and monitor SEO ranking changes.
Website redesigning needs 45-90 days or even more based on the project’s complexity and the requirements which have to be met.
Website redesigning helps in building cohesive brand identity, enhances SEO, and site performance refreshes content strategy, is cost-effective in the long run, and improves site responsiveness.
Website redesign involves gathering information, planning, design, content creation and assembly, coding, testing, reviewing and launching and finally website maintenance.
Let's Get Started Looking for a website redesign services firm for revamping your website and reaching new heights in the competitive markets? Contact Digital Opulent today to take the help of its team of experts for Website redesign to reach your business goals easily.
We help businesses by:
Understanding what works for your business
We do this by reviewing your channels for digital marketing and concluding on the areas that require improvement.
Strategy to help your business grow:
Our strategies include approaches for scaling your marketing by linking with the business goals.
Projecting the ROI:
We can project the expected results, the investments needed and the KPIs for reaching the goals, so you have a clear idea of the growth pathway.
Stats That Define Digital Opulent Let The Number Speaks For Themselves
1.8 Billion Billion Impressions since we started 3 Years ago
900K Conversions across SEO, PPC & Social for our clients
6.2 Average ROAS across our 100+ Global Clients on SEO, PPC & Social
Stats That Define Digital Opulent Let The Number Speaks For Themselves
1.8 Billion Billion Impressions since we started 3 Years ago
900K Conversions across SEO, PPC & Social for our clients
6.2 Average ROAS across our 100+ Global Clients on SEO, PPC & Social
