Want to manifest your passion for establishing a strong digital presence for your business and create a lasting impression about the brand in the minds of the customers?
The Challenges
- Limited Visibility: Institution faced challenges in standing out among competitors and attracting prospective students to its PGDM programs.
- Lead Generation: The institute struggled to generate enough leads to meet its annual admission target of 300 seats.
- Engagement: Aimed to increase engagement with potential students through events and online platforms.
Digital Strategies
- Launch video campaigns for brand awareness targeting prospective students.
- Run targeted reach campaigns to extend institute visibility to a wider audience.
- Create lead generation ads to capture high-quality leads interested in PGDM programs.
- Utilize responsive search ads (RSA) to increase visibility in search results for relevant keywords.
- Optimize the website for SEO to improve organic search visibility.
- Implement schema markup for enhanced search engine visibility and rich snippets.
- Produce engaging content such as student testimonials and program highlights to showcase institute offerings.
- Conduct workshops and webinars to provide valuable insights into institute curriculum and industry relevance.
Results:
Video campaigns reached over 500,000 users, resulting in a 40% increase in brand recognition.
Reach campaigns extended visibility to over 1 million users, fostering curiosity among potential applicants.
Traffic campaigns generated an 80% increase in website visits, aiding prospective students in exploring program details.
Engagement campaigns saw a 50% rise in event registrations and webinar attendance, facilitating meaningful interactions.
Lead generation ads garnered over 2,000 high-quality leads, exceeding the target set by the institute.
RSA campaigns achieved a 60% increase in click-through rates, while call ads generated a 30% rise in phone inquiries.
SEO efforts led to a 40% increase in organic search traffic, aiding institute online visibility and brand recognition.
With these strategic digital initiatives and their successful implementation, SSIM not only met but exceeded its annual admission target, cementing its position as a leading institute for management education.