Want to manifest your passion for establishing a strong digital presence for your business and create a lasting impression about the brand in the minds of the customers?
The Objective
Dr. Neethu Dental aimed to enhance brand awareness and reach a wider audience in the local community via Facebook & Google Ads by providing various dental solutions to the patients.
The Strategy
After a comprehensive research & competitor analysis we launched a comprehensive Facebook and Instagram brand awareness campaign, targeting individuals within the clinic’s radius and dental care enthusiasts. Engaging visual content, informative videos, and patient testimonials were showcased to create a compelling brand narrative.
A/B Tests:
- Types of audience
- Creatives(single image, carousel & videos)
- forms( high volume & higher intent) and squeeze pages.
Results:
The brand awareness campaign reached over 100,000 users in the local area, establishing Dr. Neethu as a prominent dental care provider..
Organic searches for the clinic increased by 20%, driven by the heightened visibility and positive brand impression
Direct walk-ins surged by 25%, with many individuals citing the ad content as their reason for visiting the clinic.
The call ads on Google generated a 30% increase in phone inquiries from prospective patients seeking to know more about treatment prices and packages.
Lead generation campaigns effectively captured over 120+ high-quality leads, with a 25% conversion rate from leads to treatment bookings.