Want to manifest your passion for establishing a strong digital presence for your business and create a lasting impression about the brand in the minds of the customers?
The Challenges
Apaar Software aimed to increase brand awareness and generate leads for trending courses offered, targeting individuals seeking to provide training and placement assistance to the young graduates through Facebook ads.
The Solution
Leveraging Facebook’s powerful advertising platform in a funnel approach, we devised a targeted brand awareness campaign. By identifying relevant audience segments such as college students, fresh graduates, and tech enthusiasts, we delivered engaging content highlighting the benefits of Apaar’s Java course, faculty, students enrolled and success stories.
A/B Tests:
- Types of Audience
- Creatives(single image carousel & videos)
- Forms( high volume & higher intent)
Results:
The campaign reached over 500,000 potential learners, rapidly boosting Apaar Software’s brand recognition.
Lead generation campaigns ensued, capturing valuable data from interested prospects and generating 150+ leads per month.
Direct walk-ins and calls for the institute surged by 35% within the second month of the campaign.
All demo seats for the Java course were filled, resulting in a remarkable 60% conversion rate from leads to enrolments.