Why should you link your client’s google ads account to search console?

Linking a Google Ads account to Google Search Console can be beneficial for a number of reasons. Here are a few:

  1. It allows you to see how well your Google Ads campaigns are performing in terms of clicks, impressions, and average position in the search results.
  2. You can see which queries are triggering your ads, and get an idea of which keywords are most effective.
  3. You can see any issues with your ads or website that may be affecting their performance, such as crawl errors or security issues.
  4. You can use the data from Search Console to optimize your campaigns and improve their performance.

Overall, linking your Google Ads account to Search Console can provide valuable insights and help you better understand the effectiveness of your advertising efforts.

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