Google Web Vitals is a collection of performance metrics that measure the quality of user experience for web pages. These metrics, which include the 3 Core Web Vitals, focus on key aspects of user experience such as loading performance, interactivity, and visual stability.
Google Web Vitals are important because they provide a standardized set of metrics that can be used to measure the performance of a website. By using these metrics, web developers and website owners can identify performance issues and work to improve the user experience of their websites.
In addition to the impact on user experience, Google has announced that it will use the Core Web Vitals as ranking signals in its search algorithms, starting in 2021. This means that websites with poor performance on these metrics may rank lower in search results than other websites that have better performance.
Overall, Google Web Vitals are important because they can help to ensure that websites provide a good user experience and are more visible in search results.