As digital experts we don’t stick to one digital channel, we test and run the ads on various digital channels before coming to the conclusion. Each platform is completely unique & it completely depends how to use the channel based on the functionalities which are provided to the players. When it comes to real estate case all the digital channels can generate awareness and leads. So, from which channel the conversion rate is high consider it and scale according to your needs.
For example-
Facebook & Instagram is the best platform to create awareness among the target audience but, when it comes to conversions & conversion rate is less when compared to Google.