In Google Search Console, “page experience” refers to the way that users interact with a webpage. “Search appearance” refers to the way that a webpage appears in Google’s search results. Good page experience in search appearance means that a webpage provides a good user experience for users who visit it from Google’s search results.
Google has identified several factors that can contribute to good page experience, including mobile-friendliness, safe browsing, HTTPS security, no intrusive interstitials, and good loading speed. Websites with good page experience are more likely to rank higher in Google’s search results, and they may also be eligible for special treatment in the search results, such as the inclusion of additional information or visual enhancements.
To see the search appearance of your website in Google Search Console, follow these steps:
- Go to https://search.google.com/search-console and log in to your account.
- Click on the “Experience” tab in the left-hand menu.
- Click on the “Search appearance” subtab.
This will show you a summary of the search appearance of your website, including any enhancements or special treatment that it may be eligible for. It will also show you any issues that Google has detected with your website’s search appearance, such as problems with structured data or rich results. By addressing these issues, you can help improve the search appearance of your website in Google’s search results.