Yes, Core Web Vitals can affect SEO. Google has stated that it will begin using these metrics as ranking signals in its search algorithm in 2021. This means that websites that score well on the Core Web Vitals metrics are more likely to rank higher in Google’s search results.
The Core Web Vitals metrics are a set of performance metrics that Google has identified as being important for a good user experience on the web. They include:
- Largest Contentful Paint (LCP): This measures the time it takes for the main content of a webpage to load and become visible to the user.
- First Input Delay (FID): This measures the time it takes for a webpage to become interactive, based on the user’s input.
- Cumulative Layout Shift (CLS): This measures the stability of a webpage, based on the amount of unexpected layout shifts that occur while the page is loading.
Improving the performance of your website based on these metrics can help improve the user experience of your site and, in turn, improve your site’s ranking in search results. You can use tools like PageSpeed Insights and Lighthouse to get more detailed information on the performance of your website and specific recommendations for improving the Core Web Vitals metrics.