SOCIAL LISTENING​ SERVICES HYDERABAD

What is Social Listening

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research.

Imagine you own a coffee shop. One day while you’re making a latte behind the counter, you overhear two customers in line talk about your food selection.

“I love the pastries here,” one says. “Especially the croissants.”

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