PPC MARKETING TRAINING IN ENGLISH​

PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

PPC is used for all types of campaign goals, including:

Increasing sales
Generating leads
Promoting brand awareness

PPC MARKETING TRAINING IN ENGLISH

PPC MARKETING Course Content

Course Duration 20 Days Daily 1:30 Min Monday to Friday Sessions

Google Ads – Pay Per Click (PPC) Campaign

  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  • Keyword Match Types
  • Keyword Research Tools
  • Ad Formats & Guidelines
  • Ad Extensions
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Actual CPC Calculation
  • Types of CPC’s
  • Bidding strategies
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • What is DSA ?
  • Create a DSA Campaign?
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Generating Reports

Google Ads Express

  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports

Display Advertising & Remarketing

Display Ads

  • What is Display Advertising
  • How Display Ads Works
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
  • Exclusion options
  • Ad Formats and Sizes
  • Conversion Tracking
  • Display campaign reporting

Remarketing Campaign

  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Types of Remarketing Audience
  • Building Remarketing List
  • Building Custom Audience List
  • Creating Remarketing Campaign
  • Remarketing Ads Design
  • Dynamic Ads
  • Remarketing Lists for Search Ads (RLSA)

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