What Is Google Maps Marketing?
Why Is Google Maps Marketing So Important?
Setting up & Optimizing Your Google My Business (GMB) Listing
Setting Up Google My Business
How to Rank Better in Google Maps
Getting Good Reviews
What About Bad Reviews?
Posting on Google as Your Business
Google Maps Optimization Checklist
Paid Advertising & Local Search Ads
Tracking Your Google Maps Marketing Performance
The Final Takeaway

Google Maps Marketing
we help businesses Digital opulent on massive marketing opportunities by harnessing the potential of Google Maps marketing. We take an integrated approach to local SEO that combines Google My Business (GMB) optimization, on-site optimization, review generation, and other strategies. From the ranked Google Maps results to the local 3-pack listings, Google Maps marketing offers a multi-faceted approach for all types businesses.

Our Google Maps SEO and optimization services are custom-designed to meet the unique needs and objectives of your business. We provide a complete scope of optimization solutions to increase your visibility in both the local 3 pack and the ranked Google Maps results. And as an AdWords Certified Agency, we can also help explore untapped potential in Google Maps advertising.
Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. For example, if a user searches for “thai food atlanta,” then Google will display geographically-relevant results with the local map. Whether or not the user is based in Atlanta, because they used a geo-modifier in the keyword query, Google rendered the following local SERP below.

Ranking Factors Behind Google Maps SEO
Google local maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional organic SEO. Some of the primary ranking factors that influence Google local maps SEO include:

Whether or not the company’s Google My Business page is verified with the business
The volume and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)
The volume and average rating of reviews on the Google My Business Local page
The proximity in which the business is located to the centermost point of the city or geo-target
How well-populated and optimized the company’s Google My Business page
The domain authority of the company’s website
How the citation is mentioned on the company site and whether or not it’s properly linked to the Google My Business page

Why Google Maps Marketing Is So Important
With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses.

Today’s digital environment revolves around mobile use, with 80% of internet users owning a smartphone.
Over half of Google searches done on a mobile device are done so with the intent of looking for a local business, service, product, or information.
Google Maps are featured prominently on mobile devices for users seeking local solutions. As a result, Google Maps marketing offers incredible advertising exposure for any company.
Google search continues to focus on local searchers seeking products and services in their area. Beyond marketing, Google Maps displays general brand and business information such as hours of operation, physical location, customer reviews, and driving directions.