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Increase Leads from Local Customers with Local SEO Services
local seo services for home service companies – local pack97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. How do you connect with these consumers? With local search engine optimization (local SEO) from one of the best local SEO companies in the nation.
The phone book is out and online search engines are in which means you need local SEO to get found by local consumers looking online for your services.
This specific type of SEO helps you get found and grow your business in four primary ways:
It increases your website’s rankings in the search results and in the local pack (maps listings)
It receives the highest conversion levels of all local advertising channels
It helps mobile users easily find your business, whether that’s in the search engines, through directories, or through social media channels
It ensures your business is found on Google maps and through other navigational apps
Search engines, like Google, have realized that many users are looking for specific services and products near them. In fact, more than half of all total Google search queries have local intent. So how does that impact your business? With better local rankings, you’ll see more visits to your website and more leads for your company.
What Is Local SEO?
Local search engine optimization (SEO) is the process of making your company visible for geographically-related searches, specifically within Google’s Local Pack (or map listings). Local SEO helps your company:
Increase its local online visibility
Generate more organic traffic to your website
Outrank its local competitors
Increase leads and sales from within a specific service area
A successful local SEO campaign is critical for any home service business and commercial contractors alike looking to drive leads and sales from neighboring customers.
Think of local SEO like today’s phone book! While the calls you receive from newspaper ads and the Yellow Pages are dwindling (or non-existent), local SEO helps you generate more calls and online contact forms from your website.
How Local SEO Services Help Your Business Development
There are a few distinct benefits of hiring an SEO company for local SEO services:
It increases online visibility for local consumers – 97% of people go online to find local services, and 95% of them won’t go past the first page of the search results. Local search engine optimization works to increase your page rankings, therefore increasing your online visibility.
It increases web traffic, leads, and sales from local visitors – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With localized SEO, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.
It provides more targeted geographic campaigns – Modern consumers expect hyper-personalized online experiences. With localized SEO, you can target campaigns to extremely small, localized groups of people.
It makes you stand out from your competitors – Fewer than 50% of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
Local Search Engine Optimization Services at SunTec Marketing: An Overview
With a well-rounded local SEO strategy, we cater to small businesses across diverse industry verticals and help them rank higher in specific local markets. We support right from claiming local directory listings, building local citations, to performing on-page optimization for long-term online marketing success.
Our range of local SEO services, engineered to help build a strong foundation for your local business, include:
Devising an Online Marketing Strategy
Our team of SEO experts works closely with the clients to understand their business needs as well as the target market, and creates an effective online marketing strategy to improve rankings and attract new customers. Our strategy includes Schema.org markup, NAP (Name, Address and Phone Number) data, and localized keyword optimization.
Creating and Optimizing Local Business Listings
We create accurate local business listings across a number of relevant websites and directories like Google+ Local, Bing Places, Yelp, Yahoo! Local, Internet Yellow Pages, and several others. We make sure that the business listings are complete with all the details such as business name, address, phone number, etc.
Local Maps Optimization
We improve and optimize your business listings across Google Maps by completing the profiles, standardizing NAP data, claiming missing listings as well as encouraging customer reviews.
Managing Local Reviews and Ratings
To help our clients earn loyalty as well as control damage, we efficiently manage reviews and ratings for their business and products/ services across all major sites. Our copywriters create genuine reviews in line with the guidelines of the review sites, helping them drive additional traffic and promoting their business in front of the target market. We can also convert a negative customer experience into positive one by responding to the criticism effectively.
Optimizing Your Website
As part of local search engine optimization services, we also help small businesses in optimizing the website’s content and user experience. We make sure that your city/ region, along with a relevant keyword, is mentioned in the Title Tag, H1 Tag, URL and Landing Page Content. Our experts can also embed a Google map with your business marker into your landing page to help you improve visibility across the web.
Local Link Building & Accurate Business Citations
Focusing on localized link building, our local SEO executives help you build citations across authoritative, well-established and authoritative portals and local directories.