Facebook Marketing Addressing Your Goals
Here are some common yearly goals for businesses and how an effective Facebook strategy can help you:

Increasing quality of sales: Improving the quality of sales starts with better targeting. Through a well-planned Facebook marketing strategy, you reach your target audience more efficiently. Just because the pond is bigger, doesn’t mean you’ll get bigger fish. Work on what you know best and use Facebook as a source to improve your reach.

More efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity. Social can be a great source for increasing recruiting efforts and reaching top talent faster. Working your employees’ social networks for a higher social reach makes your chances of recruiting higher quality employees better.

Adding more value to the organization: Facebook can better nurture customers, improve awareness and provide more resources to you audience. Make Facebook your go-to source of information.

Tracking progress: Of course, making sure you’re on pace to accomplish these goals is essential, and with a tool like Sprout, you can easily keep tabs on all your Facebook reporting such as displayed in the picture below.

Smarter growth: Reducing churn, limiting spend and increasing acquisition are all parts of a successful business, but Facebook can help you in each of these areas. Whether it’s through ad spend, increased targeting or more social selling, addressing your Facebook marketing strategy can help you get closer to these goals.

Better pulse on the industry: Are your competitors always one step ahead? With the help of social media monitoring tools, you can track, listen and report on all social conversations revolving around you, your competitors or the industry. Always try to increase your listening powers before speaking.


Facebook Marketing Course Content

Course Duration 20 Days Daily 1:30 Min Monday to Friday Sessions

Facebook Marketing

  • Types of Facebook Account
  • Personal Account Setup
  • Facebook business page setup
  • Types of Business pages
  • Cover Photo/Video Design
  • Page Settings & Options
  • How to Increase Facebook Likes
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Examples of Creative Posts
  • Designing FB Posts
  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Apps

Facebook Advertising

  • What is Facebook Ads
  • Types of Objectives
  • Popular Ads Campaigns
  • Defining Target Audience
  • Types of Targeting
  • Bidding & Budget Settings
  • Types of Ads
  • Designing FB Ads
  • Setup of Facebook Pixel
  • Conversion Tracking Pixel
  • Remarketing Strategy
  • Reports & Analytics

Learn More Courses