Want to manifest your passion for establishing a strong digital presence for your business and create a lasting impression about the brand in the minds of the customers?
What is Content Marketing?
Content marketing is one of the strategies of marketing for attracting, engaging and retaining an audience through the creation and sharing of various media such as relevant articles, podcasts, videos and others. Some popular content marketing types include the use of infographics, ebooks, testimonials, checklists, case studies, and influencer marketing among others.
Why does your business need Content Marketing Services?
Businesses need content marketing strategy to efficiently handle the questions from existing and potential customers so they develop a sense of trust in the brand. This helps in boosting conversions and generating better leads.
Why does your business need Content Marketing Services?
Businesses need content marketing strategy to efficiently handle the questions from existing and potential customers so they develop a sense of trust in the brand. This helps in boosting conversions and generating better leads.
Our strategy towards content marketing
Digital Opulent follows an efficient content marketing strategy focusing on the 5 core elements, i.e audience, personas, owned value proposition, business case, brand positioning and an action plan.
We look forward to doing great things with you anywhere in the world.
Statistics related to Content Marketing Some interesting statistics related to content marketing are as follows:
Sales are the method of measuring content marketing success for over 60% of marketers.
The main goals of marketers for running campaigns are to enhance brand awareness and boost sales and engagement.
Video has been an impactful content strategy.
Why DigitalOpulent for Content Marketing Services? Digital Opulent content marketing services ensure that the potential customers are well informed about the brand's products and services, so they understand their usefulness and make a purchase decision.
Here are the reasons to opt for Digital Opulent content marketing services:
- We have a team of experts who curate content depending on the needs of the target customers, so the marketing efforts turn out to be fruitful.
- Our team studies the target customers and the market trends closely to set up the content marketing strategy.
- The outcomes of the content marketing efforts are analyzed to update them as and when needed for the best results.
Our Main Digital+ Tech Services Besides content-creating services, Digital Opulent offers the following additional services to its clients:
Organic Marketing(SEO)
It implies the natural placement of the relevant keywords in high-quality content for optimizing the web page. Meta tags are incorporated and backlinking is also done to boost the search engine rankings of a website.
Paid Advertising(PPC)
PPC or Pay per click marketing is a type of online marketing in which cost is accrued to the advertisers when users click the ads.
Social Media Marketing(SMM)
It is a type of internet marketing in which social media apps are used as marketing tools. The social media platforms like Facebook, Twitter, LinkedIn, Pinterest and others let the brands connect with the audience on this platform to create brand awareness, and boost sales and traffic to the website.
Retargeting Ads(Google)
These are ads targeted at people who had previously visited the website but never made a purchase. They work by using “cookies” from web browsers to remind the users about their past visits so they are reminded to buy the products/services.
Customized Web Development
It implies customized website solutions for a brand, product or service so the business can have a unique website. This is tailored to a particular brand’s requirements, can evolve in response to changes in the business and has flexibility in hosting.
Bespoke Web Design
This is a website that is tailored as per the business demands. Professionals build it and the designers, developers spend time analyzing the requirements, interpreting the brief and working with you at every step for creating the best and unique design.
Common FAQs about Content Marketing
It is a marketing strategy used for attracting, engaging and retaining the audience in a business through the creation and sharing of relevant articles, video content, podcasts and other media.
Content marketing is important because it helps in clarifying the queries from the audience, and gaining their trust. This results in the development of a strong trust with them boosts conversations and generates qualified leads.
Content marketing strategy can be created in the following ways:
- Set goals and objectives.
Understand your target audience. - Do a competitive analysis and check the available resources.
- Do a topic and keyword research.
Document all the tactics and strategies and perform intently auditing of existing content. - Create an editorial calendar and content. Promote this content.
- Track the outcomes and make adjustments.
Content marketing works by attracting, engaging and retaining the audience through the creation and sharing of relevant articles, podcasts, videos and other media.
Effective content marketing requires a thorough analysis of target customers so that relevant content creation strategies can be made, that they will find useful. This boosts the chances of their inclination towards the brand and hence make a purchase decision.
Content marketing effectiveness can be measured through tracking conversions, collecting actionable metrics, learning from peers in the industry, being open to adapting to the latest developments, automating data collection and taking enough time for analysis.
The content marketing landscape witnessed the biggest change in the 1990s when home computers and the use of the internet proliferated. These opened up new opportunities for marketers.
The cost of content marketing ranges between 5000 to 50,000 USD per month and the exact amount depends on the business size, goals, marketing budget and resources.
Content marketing helps in driving relevant buyers to the website. The leads are nurtured with the right information that improves brand awareness and recall, thus boosting sales.
Content marketing involves the development and distribution of useful content in the form of social media posts, blogs, emails, videos, newsletters, and white papers to attract potential customers.
Let's Get Started Looking for social media optimization companies which can help you enhance sales in your business through the right optimization strategies? Contact Digital Opulent today to avail best SMO services from its social media optimization experts
We help businesses by:
Understanding what works for your business
We do this by reviewing your channels for digital marketing and concluding on the areas that require improvement.
Strategy to help your business grow:
Our strategies include approaches for scaling your marketing by linking with the business goals.
Projecting the ROI:
We can project the expected results, the investments needed and the KPIs for reaching the goals, so you have a clear idea of the growth pathway.
Stats That Define Digital Opulent Let The Number Speaks For Themselves
1.8 Billion Billion Impressions since we started 3 Years ago
900K Conversions across SEO, PPC & Social for our clients
6.2 Average ROAS across our 100+ Global Clients on SEO, PPC & Social
